Bruker Corporation and any of its subsidiaries (referred to as “we”, “us” or “our” or “Bruker”) respect your rights to privacy. We regularly review and update the content of this Notice to make sure it reflects as closely and transparently as possible what we do with your data. Our latest updates include:
This Privacy Notice applies whenever:
Please note in some cases, specific privacy notices will apply instead of this Privacy Notice or complement it. In such cases you will be informed about which privacy notice will apply.
For example:
The Bruker company responsible for the collection and use of your personal data (the so called “Data Controller”), who decides what data to collect, how to use it, for how long to store it, and with whom to share it, depends on your relationship with us.
The Data Controllers can be:
i. Bruker Corporation, 40 Manning Road, Billerica, MA 01821, USA, whenever you visit the Bruker.com website,
ii. The Bruker Company and, where applicable, its joint controller affiliated companies in charge of managing the relationship with you, whether you purchase a product, visit a product line specific website other than Bruker.com, create a user account on a Bruker website, fill out a contact form, provide services to us, visit our campuses, etc.
We rely on various legal basis, as described below, to process your personal information, including:
We will use the personal information we collect from you only for the purposes described in this Privacy Notice or for specific purposes that we explain to you at the time we collect your personal information.
As a general principle, your provision of any personal information to Bruker is entirely voluntary; there are generally no detrimental effects on you if you choose not to do so. However, there are circumstances in which we cannot act without certain personal data, for example because this personal data is required to process your orders or requests, manage the contractual relationship Bruker maintains with you or the company you work for, or provide you with access to a specific online content or newsletter. In these cases, if you do not provide the necessary personal data, we will not be able to provide you with what you request.
Source | Purposes | Information | Legal Basis |
Agreement (sales and service agreements, research, collaborations, etc.) | - Fulfillment of contractual obligations with you or with your company/institution - Transactional communication related to the conclusion of a sale or support agreement with you or your organization/ institution - Update orders and transactions - Provide customer support services - To identify you and personalize our communications with you or your company/institution |
Transaction and interaction information, such as: - Contact details (Name /Surname, Email address, Phone Number) - Role within your company - Business address - Products enquiries communications - Contract negotiation information (such as preparatory e-mail communications) - Written signature |
(1) Performance of a contract, (2) Legitimate interest to provide services and communicate with you in relation with the agreement |
Sanctions list screening | - Screening - Onboarding new customers - Monitor, investigate, and enforce compliance with our policies, and legal and regulatory requirements |
- Name / Last name - Date of birth (if applicable) - Employer / institution you are representing |
(1) Legal Obligation, (2) Legitimate Interest arises from the fields of competence and research of Bruker and to the fact that Bruker products could be misused for legally prohibited purposes |
Mergers & Acquisitions | Evaluation of the target company and its business | - Name / Last name - Date of birth (if applicable) - Employer / institution you are representing |
Legitimate interests to evaluate the target company prior to the acquisition |
Transactional Survey | - Understand if you are satisfied with the products and services (installation, maintenance, etc.) offered to you or the organization you work for, - Improve our products and services |
- Name /Last Name - Phone number - Company / Institution - Country |
(1) Consent, (2) Legitimate interest as part of our commitment to provide you with high quality product or service or any other type of content |
Audio Visual Information | - For internal business purposes, such as call recordings used for training, coaching or quality control; - For advertising, marketing, product promotions, and relationship purposes, such as use of photos and videos on social media. |
- Pictures - Employer or institutions - Location (City) - Voice call recordings - Video recordings (trainings or in person events) |
(1) Consent, (2) Legitimate interest as part of our commitment to provide you with better customer support |
Industry related publications and literacy, patents public information, scientific research published online | - Identify potential prospects and new customers - Enhance our existing customer data base |
- Contact details visible on the publication such as name, last name, email address, phone number, position, company, location | Legitimate interest to provide you with updates and information related to your field of competence and expertise |
Source | Purposes | Information | Legal Basis |
Registration to use online Bruker services - Bruker website - Bruker Shop - Bruker Trainings |
- Creation and maintenance of a Bruker online account, - Access to Online Services, - Providing You technical support, - Sending marketing and advertisement material (phone, email, text message, etc.), - Identify and authenticate you, - Ensure appropriate use of our products and services, - Improve our products and services, - Advertising and product promotion, including to contact you regarding programs, products, services and topics that may be of interest or useful, - Monitor, investigate, and enforce compliance with our policies, product/service terms and conditions, and legal and regulatory requirements |
- Contact details (Name /Surname, Email address, Phone Number), - Geographical information (Country, Business address), - Role within your company, - Relationship with Bruker, - Customer’s audio recordings (where relevant) with our customer services representatives |
(1) Performance of a contract (e.g. Bruker-Shop), (2) Legitimate Interests to provide You or your employer with our Online Services (e.g. Bruker-Website), (3) Your consent, in accordance with applicable laws (e.g. Online-Trainings) |
Online browsing, and activities on Bruker website(s) | - Maintenance of our online services and pages, - Improve your experience with online services, - Customize your experience with Online Services, - Conduct internal business analysis and market research, - Advertising and product promotions, - Administer, monitor, and secure our websites - Monitor, investigate, and enforce compliance with our policies, product/service terms and conditions, and legal and regulatory requirements |
- IP address, - Device type, - Unique device identification numbers, - Browser-type, - URL of the website you came from, - Broad geographic location (e.g. country or city-level location) when enabled on your device, - Language, - Date-time of access, - Amount of time you spend using the services and websites, - Pages visited, - Login records |
(1) Consent, (2) Legitimate interest to ensure consistency and high performance when using online tools across Bruker |
Registration and participation to a webinar | - Registration, - Running and maintenance of the webinar, - Evaluate the success of the service |
- First and last name, - E-mail address, - Profile picture (if any), - Webinar metadata (e.g. date, time and duration, name of the meeting, etc.), - Device data (e.g. IP addresses, MAC addresses, Clint version), - Text and video data (e.g. chat histories; video, audio and presentation recordings) - Connection data (e.g. phone numbers, country names, start and end times, IP addresses) |
(1) Performance of a contract, (2) Legitimate interest to ensure consistency and high performance when using online tools across Bruker |
Contact form Online requests |
- Identity verification, - Provision of an appropriate answer to your request, - Follow-up communication in relation with your request, - Sending marketing and advertisement material (phone, email, text message, etc.) |
- Name /Last Name, - Email, - Phone number, - Company / Institution, - Country |
(1) Legitimate interest to provide you with a simple, prompt and customer-oriented feedback |
Feedback survey form | - Understand if you are satisfied with the products and services offered to you or the organization you work for, - Improve our products and services |
- Name /Last Name. - Email, - Phone number, - Company / Institution, - Country |
(1) Consent, (2) Legitimate interest as part of our commitment to provide you with high quality product or service or any other type of content |
Source | Purposes | Information | Legal Basis |
Registration Desk |
- Written signature, - Provide access to, monitor and secure our facilities, equipment, and other property, - Travel management, - Access Control, - Registration, - Verification of identity |
- Contact details (Name /Surname, Email address, Phone Number), - Geographical information (Country, Business address), - Travel booking information |
(1) Consent, (2) Legitimate interest to facilitate your travel onsite |
Sanction List screening | Determine a possible listing | - Name / Last name - Date of birth |
(1) Legitimate interest to maintain the safety of our employees onsite, (2) Legitimate interest to ensure our products are not misused for legally purposes |
CCTV recording (where installed) | - Access Control, - Sites and campuses security |
CCTV images | (1) Legitimate interest to maintain the health and safety of our employees on site. A specific information notice will be displayed on-site |
Source | Purposes | Information | Legal Basis |
Contracts | - Fulfillment of contractual obligations to you or to your organisation, - Transactional communication related to the agreement, - Written signature (physical or electronic) |
- Name - Email address - Work phone number |
(1) Where the contract is between Bruker and a natural person: performance of a contract between you and Bruker, (2) Where the contract is between Bruker and a legal entity: legitimate interest to contact you as a contact person and fulfil the contract with the legal entity |
Sanctions lists | - Company / Individual, - Name / Last name |
- Onboarding new customers, - Onboarding new suppliers, - Allowing access to our sites and buildings, - Vet our collaborations and partnerships |
(1) Legal Obligation, (2) Legitimate Interests to prevent financial crime, protect Bruker reputation |
We may disclose your personal information to the following categories of recipients:
Upon prior information and subject to your consent only, Bruker may record business meetings, calls, trainings (herein referred to as “Meeting(s)”) whether they take place via a video conferencing tool (such as Microsoft Teams), or in person/hybrid among (i) Bruker employees, contractors, consultants, temporary and other workers, including all personnel affiliated with third parties, (ii) customers, or (iii) any business partners, distributors, or suppliers.
The recording of a meeting will mainly serve for:
When you join an online or voice call, we will have access to your name, last name and, where relevant, your email address. Your name and last name will be always visible during an online Meeting.
Each participant to a Meeting can express their consent to be recorded either by turning their camera on, and/or turning their microphone on, and/or sharing their screen. By doing so, we will then capture your picture, and/or your voice, and/or the content of the shared screen, in addition to the list of who spoke and when.
We will store the recording file and the related transcripts, if activated, for the retention time required to accomplish the meeting or recording purpose. You can ask additional information on the storage time to the Meeting organizer. If you are a Bruker employee, or a third party who has signed a confidentiality agreement with Us, you can ask a copy of the file directly to the Meeting organizer.
Customer service-related conversations, employee-related matters, one-on-one meetings, Q&A sessions, informal discussions and any type of meetings that entail confidential, legal or compliance consideration shall be excluded from Meeting recordings.
We use cookies and other tracking technologies on our website. Some are essential to operate our website (Strictly Necessary Cookies) and are always active. We also use, on a prior consent based, cookies to analyze the traffic on our website and improve its performance (Performance Cookies), to provide you with enhanced functionality and personalization (Functional Cookies), and to build a profile of your interests and show you relevant ads (Targeting and Advertising Cookies). You can withdraw your consent or review your preferences at any time by clicking on the Cookie Settings permanent button on the bottom left of our webpage. For complete and detailed information about the types of Tracking Technologies we use, why, and how you can control Tracking Technologies, please consult our dedicated Notice.
For users that access our websites worldwide that have laws requiring recognition of Global Privacy Control (or GPC) Signals, such as California, please note our website has an “Automatic Blocking of Cookies” enabled via OneTrust, which means all tracking is blocked by default until a user permits tracking (by accepting the cookies) except for cookies that are necessary for the website to operate (“Strictly Necessary Cookies”). You can always check and adjust your cookie settings by going to the hover button link in the footer of this website.
When you visit our social media pages, it may be necessary to process data relating to you.
You can find below a list of Bruker social media pages:
Besides us, the respective providers of the social media platform are also responsible for processing your personal data. As far as we can influence this and parameterise the data processing, we will work within the scope of the possibilities available to us, to ensure that the provider of the social media platform handles your data in a manner that complies with data protection regulations. In this context, please also read the data protection policy of the respective social media platform.
The data you enter on our social media pages, such as usernames, comments, videos, pictures, likes, public messages, etc., are published by the social media platform and are at no time processed by us for other purposes. We only reserve the right to delete content if necessary. We may share your content on our website if this is a feature of the social media platform and communicate with you through the social media platform if necessary, based on the legitimate interest of carrying out public relations and communication.
We also occasionally use the social media platforms described above to deliver targeted advertising based on your consent.
We also use information about visits or interaction with other sites (so-called remarketing) to define target groups. For this purpose, we also use, inter alia, cookies. In these cases, we obtain the consent of the users on other pages in advance through a consent banner.
The provider of the social media platform may use web tracking methods, which can sometimes be performed regardless of whether you are logged in or registered with the social media platform. In this respect, we have no influence on the processing of your data by the provider of the social media platform, so that the use of the social media platform is at your own responsibility. For more information on data processing by the provider of social media platform, please refer to their privacy policy.
Bruker operates within a global network of companies and partners, therefore your personal information may be transferred to and processed in countries other than the country in which you reside, including the European Union, Switzerland, Singapore, the UK, and the United States. Transfers of personal data outside of your country of origin are made according to the applicable data protection laws, based on the implementation of appropriate safeguards such as:
We retain personal information for as long as needed or permitted to fulfill the purpose(s) for which it was collected or obtained, as described in this privacy notice. The criteria used to determine our retention periods include: (i) the length of our relationship with you; (ii) whether there is a legal obligation to which we are subject that affects the personal information (e.g., statutory retention times applicable in the jurisdiction where you are located); (iii) whether retention is determined to be necessary or advisable for Bruker due to applicable statutes of litigation, or other legal or regulatory obligations.
We use appropriate technical and organizational measures to protect the personal information that we collect and process about you (i) from accidental or unlawful destruction, and (ii) unauthorized loss, alteration, disclosure of, or access to Personal Data. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. We require the same level of diligence from any third party involved in the processing of your personal information in accordance with applicable laws.
Our websites, products and services may contain links to other websites, applications, products, or services that are not owned or operated by Bruker, such as social media websites and applications like Facebook, LinkedIn, Xing, and X. You should carefully review the privacy policies and practices of other websites, products, and services as we cannot control and are not responsible for privacy policies, notices, or practices of third-party websites, applications, products, and services.
Please note that in many circumstances, we cannot effectively do business with you without processing some personal data about you (e.g., your contact information when you submit a product enquiry). If you are unable to provide this information, we may be unable to process your request.
To the extent that the Country or State in which you are located when you provide us with your personal data has a data protection law that requires us to offer some or all of the following rights to you, we will provide the following rights to you based on the applicable law:
The General Data Protection Regulation applicable in the EU and EEA, and the Swiss Federal Data Protection Act provide individuals with specific rights over their personal data.
RIGHT |
DEFINITION |
IN PRACTICE |
INFORMATION |
Right to be informed about the collection and use of their personal data | • Privacy notice/ information at the time you collect personal data, • Regularly review, and where necessary, update your privacy information |
ACCESS | Right to access and obtain a copy of their personal data | • Request can be done verbally or in writing, • In most circumstances, it should be free of charge or for a reasonable fee based on administrative costs |
RECTIFICATION | Right to obtain without undue delay the rectification of inaccurate or incomplete personal data | • Request can be done verbally or in writing |
ERASURE | Right to be forgotten - right to obtain the erasure of personal data without undue delay | • Request can be done verbally or in writing, • Not absolute and only applies in certain circumstances |
PORTABILITY | Right to receive the personal data which he or she has provided to a Data Controller, in a structured, commonly used and machine-readable format and have the right to transmit those data to another Data Controller | • It only applies to information an individual has digitally provided to a Data Controller, e.g., all personal information inserted in, or collected by, a sport tracker so that it can be transmitted to another product. |
OBJECT | Right to object to the processing of personal data in certain circumstances | • E.g., opting out from marketing communication or usage of the data for marketing purposes such as targeted advertising |
RESTRICTION OF PROCESSING | Right to request the restriction or suppression of their personal data | • When processing is restricted, storage of the data is permitted, but it is not allowed to use the data anymore |
OBJECT TO AUTOMATED DECISION-MAKING | Right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning the individual or similarly significantly affects him/her | This type of decision-making can only be carried out where the decision is: - Necessary for the entry into or performance of a contract, or - Authorized by domestic law applicable to the Data Controller, or - Based on the individual’s explicit consent |
You are entitled to lodge a complaint with the supervisory authority responsible if you believe we do not comply with the applicable data protection law.
You can exercise your privacy rights with Bruker at any time either by filing a request on our dedicated platform or sending an email to privacy@bruker.com .
If you are a California resident, California law provides you with the following rights with respect to your personal information:
When you exercise these rights and submit a request to us, we will verify your identity by asking you for your email address, telephone number, information about your company’s contract or your direct relationship with Bruker. We also may use a third-party verification provider to verify your identity.
Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.
For the 12-months period prior to the date of this Privacy Notice, Bruker has not sold any personal information, nor does it have any plans to do so in the future.
Please note: if you are a customer of one of our customers, you should contact them first concerning your California Privacy rights.
We may update this Privacy Notice from time to time in response to changing legal, technical or business developments. When we update our Privacy Notice, we will take appropriate measures to inform you, consistent with the significance of the changes we make.
You can see when this Privacy Notice was last updated by checking the "last updated" date displayed at the top of this Privacy Notice.
Bruker has appointed a team of experts (“Bruker Privacy Team”) dedicated to the protection of personal data, and to the compliance with the applicable privacy laws and regulations, across Bruker.
You can contact Bruker Privacy Team at privacy@bruker.com or the dedicated data protection officers for your legal entity in the event of any questions regarding this Privacy Notice and our handling of your personal data.
Their contact details can be found here.