As a high-value food product, honey is particularly vulnerable to economically motivated adulteration (EMA). Such adulteration impacts the entire value chain, not only influencing consumer trust but potentially damaging the reputation of honey producers or resellers. Adulteration is partly also responsible for the fall in raw honey prices over the last decade, putting the livelihood of beekeepers at risk, while simultaneously the honey prices charged to final consumers have been increasing due to growing demand. Using a sophisticated, hands-off analytical method that is able to detect new modes of adulteration is vital to protecting the authenticity, integrity, and economic viability of honey.
MAY 24, 2023 - 3PM CEST | 9AM EDT
The webinar will appeal to honey packers, exporters, importers, commercial analytical service providers, as well as regulatory or governmental bodies. It can also be of interest to honey producer associations.
Léa Heintz
Product Manager, Biopharma & Applied Division, Bruker BioSpin GmbH & Co. KG
Svenja Wenig, Ph.D.
Application Development Scientist, AIC Division