Honey Essential: How Essential is it to Ensure Honey Authenticity
Webinar Overview
Honey fraud remains a deeply rooted problem that has a direct correlation to the survival of beekeepers and the global supply chains surrounding its production. At the same time consumers are increasingly interested in the origin, quality, and authenticity of the honey they purchase; particularly as honey is widely regarded as a premium product sold as a natural, whole food.
These factors mean that it has never been more important to ensure that honey products are genuine, and a brand’s reputation often centers around its ability to provide traceable, verifiable, and authentic honey products.
Based in Buenos Aires, Argentina, NEXCO S.A. is a globally recognized specialist in honey processing and trade, exporting around 60,000 tons of honey around the globe annually.
NEXCO’s boasts “full traceability from the beekeeper to the drum” and its robust approach to managing honey authenticity has seen the company awarded an array of accreditations and certifications including True Source Honey, HACCP, FSSC 22000, NOP, and IFOAM.
This webinar outlines NEXCO’s approach to honey authentication, exploring how the company’s Honey Collecting and Processing Center employs NMR technology and the FoodScreener Essential from Bruker as a core component of its honey analysis and quality assurance program.
As well as customer relationships and consumer trust, it is vitally important that honey products destined for international markets can meet stringent regulatory compliances, many of which differ between territories.
Using a series of best practice approaches and real-world examples from NEXCO’s laboratories, this webinar will look at how a robust and stringent honey analysis program can ensure that regulatory and quality standards are met and evidenced, that appropriate evidence and traceability are in place to ensure buyer confidence and that the worst-case scenario of undeliberate honey adulteration does not take place.
It will also explore how such a program, and the use of the right tools and techniques, can help protect a company’s vital brand and reputation, building and maintaining trust with customers and suppliers alike – an essential consideration in today’s increasingly competitive markets.
Thursday July 08, 2021
Key Learnings
During the webinar speakers will discuss how NMR as technique can:
- Technically protect brand and business
- Attest compliance of origin and purity to the buyer
- Effectively build trust between buyer and seller
- Protect your product against undeliberate fraud (at supplier level)
Who Should Attend?
The webinar will appeal to food testers; honey packers, importers or exporters; people working in regulatory or governmental bodies and those ensuring food authenticity and safety in the food industry. It will also be of interest to beekeepers, NMR specialists, and people working in Consumers Packed Goods (CPG) industries and private testing laboratories
Speaker
Prof. Norberto Luis Garcia
Senior Consultant NEXCO S.A., Buenos Aires , Argentina
Marisa Amadei
Quality Manager and Lab Technical Director
NEXCO S.A., Buenos Aires , Argentina
Thomas Spengler
Director Market Management Food Feed Beverages & Head of Lean Customer Development, AIC Division, Bruker BioSpin GmbH
