Situation of the Estonian Honey Market

Estonia Takes a Stand Against Honey Adulteration with NMR Technology

The Estonian honey market has seen significant advancements due to the adoption of Nuclear Magnetic Resonance (NMR) as the main analysis technique.

Here’s a summary highlighting the situation and the advantages brought by NMR.

Situation of the Estonian Honey Market:

• Estonia has a rich beekeeping tradition with beekeepers who are dedicated to produce authentic honey.
• The market has faced challenges with adulteration in the past, where cheaper sugar syrups are sold as “real” honey, impacting both consumer trust and the livelihood of genuine beekeepers

Advantages of using NMR

Authenticity Verification: NMR has been employed by Estonian authorities to detect fake honey, ensuring that only genuine products reach consumers.

Market Transparency: The method has increased market transparency, allowing consumers to trace the source of their honey.

Economic Viability: By protecting against economically motivated adulteration (EMA), NMR helps maintain the economic viability of honey, benefiting producers and consumers alike.

Innovation in Detection: The technique is sophisticated and hands-off, capable of detecting new modes of adulteration, thus safeguarding the integrity of honey.

Overall, NMR has proven to be a valuable tool in maintaining the quality and reputation of Estonian honey, ensuring that the market remains clear of adulterated products and that consumers can enjoy the true taste of pure honey.

Find out more in our exclusive interview with Sigrid Hampartsoumian, Commercial Manager at Järve Selver.
Discover how Selver, a leading retail chain in Estonia, employs Nuclear Magnetic Resonance (NMR) Spectroscopy to ensure the integrity of honey.

Dive into the insights shared by Sigrid on how NMR technology has been pivotal in maintaining the high standards of honey purity demanded by consumers, and how it serves as a key tool in the fight against the worldwide issue of honey adulteration. Join us as we explore the commitment of Selver to uphold a fair and honest honey market in Estonia.